Tell us about your baby in four minutes. Get a daily plan written for their name, their feeds, their nights — not a textbook answer.
By week three, you're drowning in conflicting advice. We built the thing we wanted at 3am.
“Newborns sleep 16–18 hours a day. Make sure to nap when baby naps!”
“Mira had four wakes last night, which is typical for week 5 on combo-feeding. Tonight, try a dream-feed at 22:30; here’s why.”
No accounts, no email gate. Answer five steps, get a plan in plain language.
Age, weight, feeding method, sleep setup, what's working — and the help you actually have. Nothing we don't use.
~ 4 minutesOne document, plain language, with the reasoning behind each call and an explicit call-your-pediatrician list.
~ 30 secondsUpdate what's changed. The plan rewrites the relevant parts — nothing else.
re-runs in secondsOne plan, two audiences: 11am with coffee and 3:47am with a screaming baby.
Not invented guidance — translated from the same sources your pediatrician uses, into a plan about your baby.
Generative AI is fast and confidently wrong about newborns more often than you’d like. We use it for language, never for the clinical content. Same intake, same plan, every time.
“Back-to-sleep on a firm, flat surface; same room as caregiver for at least the first 6 months.”
The “is this normal” question was eating us. Having one document with numbers in it — typical wakes, typical feeds, when to worry — was the first time we slept without our phones.
I’m a NICU nurse. I expected to roll my eyes. Instead I sent the link to three of my friends who just had babies. The reflux section in particular is genuinely good.
My husband and I were getting different advice from different apps. We sat down, did the intake together, and finally had one document we both agreed on. That alone was worth it.
One payment. 12 weeks of guidance, updates included. No upsells, no monthly nag.
No. The plan handles the day-to-day — feeding rhythms, sleep, what’s normal, what to watch. Every section ends with a clear ‘call your pediatrician’ trigger. Pediatricians diagnose; this covers the other 23.5 hours.
Birth through 12 weeks. After that, the questions change enough (solids, regressions, mobility) that one plan can’t cover it. We’ll send a 3-month wrap-up with what’s next.
Yes — feeding method is the first intake question and every downstream recommendation flows from it. No default; the plan is built for what you’re actually doing.
AAP safe-sleep as baseline (back-to-sleep, firm flat surface, room-sharing). If you’re bed-sharing, the plan switches to harm-reduction guidance (Safe Sleep 7). We never lecture and never gloss over risk.
Two parents — clinical informatics and product design. Every template is reviewed by two pediatric NPs (US + UK) before it ships.
Your intake is yours. We don’t sell it, we don’t train models on it, and you can delete the whole plan with one click. The full policy is in plain English on a single page.
The intake is short. The plan is long. The first night will be easier.
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